Your product is good.
Your market doesn't know it yet.
A 4-week fixed-scope engagement that starts with how your buyers actually make decisions and ends with a GTM playbook your team can run with confidence.
Why most launches fall flat
The message is off. Nobody can agree on why.
Organizations launching a new product, entering a new market, or repositioning an existing offer almost always skip the diagnostic work. They jump straight to tactics - a website refresh, a new sales deck, a campaign - without first establishing who they're really for, why that buyer should choose them, and what it actually takes to reach them.
The result is a launch that generates activity but not traction. Deals won and lost with no pattern anyone can explain. Messaging that describes the product but doesn't move the buyer.
The problem isn't execution. It's that the positioning work was never done.
Before you can go to market effectively, you need to understand your market clearly. That's where we start.
“We know the product is good but we’re struggling to explain why someone should choose us over the alternatives.”
“Every salesperson pitches it a little differently and I’m not sure which version is right”
“We have a launch coming up and I don’t feel like we’re ready.”
“We’re winning deals but I couldn’t tell you exactly why. And we’re losing deals I also can’t explain.”
Built for B2B companies with real traction but inconsistent growth
B2B SaaS & Tech
Early traction. Can't scale beyond referrals.
Found early customers through founder relationships and is now trying to grow beyond them. Features described, not positioned. Sales deck varies by rep. Losing deals you can't explain and winning ones you can't replicate.
Professional Services
Packaging a service into a repeatable offer.
A consulting firm, agency, or services company building a defined-scope, fixed-price offer from what was previously bespoke. Productizing requires fundamentally different positioning — and a GTM motion to match.
B2B Services
Succeeding in one market. Expanding into another.
Existing positioning won't transfer — the language that resonates with one buyer type rarely lands with another, even when the service is identical. Positioning needs to be rebuilt for the new segment before investing in sales or marketing to reach it.
WHY CLIENTS COME TO US
The specific moments that create urgency.
New product or feature launch
A go-to-market moment with a real deadline creates urgency that wasn't there before. Coming in 60–90 days with no structured plan behind it.
Unexplained deal losses
A pattern of losses the team can't explain signals a positioning problem, not a sales problem. When the competitor's value prop was simply clearer, it shows up here.
New head of sales joins
A VP or Director of Sales joins and immediately asks for better positioning and tools like a messaging overhaul, a clearer ICP, a new deck. That request is the entry point.
Fundraise or board pressure
Investors want to see a clear, scalable GTM motion before the next round closes. "We're working on it" isn't the answer they're looking for.
Entering a new segment
Existing messaging isn't landing with the new buyer type. They need positioning rebuilt for the new segment before investing in sales or marketing to reach it.
Rebrand or website refresh
Leadership decides to redo the website and realizes nobody agrees on what to say. The copywriting problem is actually a positioning problem.
One sprint. Four weeks. A GTM playbook built to convert.
Discovery & Scoping
Market & Buyer Analysis
Positioning & Messaging Architecture
GTM Playbook & Handoff
Deliverables
Executive Summary
2 pages, board-ready
Ideal Customer Profile with Buyer Evidence
A precise ICP built from what we heard in interviews — not who leadership assumed the buyer was.
Positioning Statement & Competitive Differentiation Map
Who it's for, what it does, why it's different, and where you win against the real alternatives.
Full Messaging Architecture by Segment
Core value proposition, proof points, and objection handling written for each buyer segment, not averaged across all of them.
GTM Motion: Channels, Sequence & Timing
Where to reach your buyer, in what order, with what message with roles and responsibilities mapped to your team.
Sales Enablement Starter Kit
Updated pitch narrative, one-page positioning reference, and objection handling guide - tools your sales team can use immediately.
30/60/90-Day Launch Metrics & Success Indicators
What traction actually looks like at each milestone so you know whether the positioning is working before you've exhausted the runway.
Transparent pricing. Fixed fee. No surprises.
Start-Ups & Early Stage
$7,500-$10,000
Pre-Series A.
Full Sprint + all deliverables.
50% due at signing · 50% due on delivery · Scoping fee ($500–750) credited toward your Sprint
Continue the work
Fractional PMM Retainer
3–6 months of embedded product marketing support as your team executes the GTM playbook. Ongoing positioning QA, sales coaching, and messaging iteration.
$5,000–8,000/month
Most Common
Small & Mid-Size Business
$10,000-$15,000
20–100 person companies.
Full Sprint + all deliverables.
Launch Execution Support
Messaging quality assurance and sales coaching through the first 60 days post-launch. Keeps the positioning sharp as the market responds.
Mid-Market
$18,000-$25,000
150-500 person companies.
Extended assessment + exec readout.
Sales Enablement Workshop
Half-day session with your sales team. Converts the playbook into a pitch your team can run consistently — including live objection handling practice.