You built the thing. Now what?

Now comes the part nobody teaches you. You can ship. What you can't yet do is explain who it's for, why they should choose it over what they already use, or how to find them without burning out your personal network in the first two weeks.

That's not a product problem. It's a GTM problem. And it has a framework.

THE PROBLEM

You launched — or you're close. Either way, something feels unready and you can't quite name it.

Maybe you posted on Product Hunt and got a spike of interest that went nowhere. Maybe you've been "almost ready to launch" for three weeks and keep adding features instead of shipping. Maybe you have a handful of users from your own network and no idea how to find the next hundred.

The problem isn't the product. It's that you've never had to answer the questions that come after you build something:

Who is this actually for? Can I describe them specifically enough that I could find ten of them tomorrow? Why would they choose this over what they're already using? What do I say? Where and how do I say it?

These aren't marketing questions. They're thinking questions. And most builders skip them entirely, not because they don't matter, but because nobody hands you a framework for working through them alone.

THE WORKBOOK

The Solo GTM Workbook

The Solo GTM Workbook is a self-guided framework for solo builders who are ready to stop guessing and start going to market. You work through it at your own pace, in your own time, on your actual product — not a hypothetical case study.

Four modules. Thirty-five exercises. One output: a GTM foundation you built yourself, on evidence, not assumptions.

01

Who Is This Actually For?

Replace assumptions with a specific, evidence-based picture of your real buyer.

WHAT YOU’LL WALK AWAY WITH

A complete GTM foundation

Work through the four modules and you'll have built something most solo builders never have: a complete GTM foundation for your product.

• A locked Ideal Customer Profile Not "small business owners" — a specific person with a specific problem you can find and reach.

• A positioning statement you can defend Who it's for, what it does, and why it beats the alternative they're already using.

• A one-sentence value proposition The thing you say when someone asks what you built and why it matters.

• A priced, packaged offer What you're selling, what it costs, and how you've framed it so the right buyer says yes.

• A 30-day launch sequence A specific plan for your first users — built around your product, your community, and your ICP.