Go to market with confidence, not assumptions.
The Market Fit Sprint builds the GTM foundation your team needs to launch, reposition, or enter a new market — starting with how your buyers actually decide, not with what your team assumes.
Discovery & Scoping
60-min call · intake questionnaire · statement of work
Market & Buyer Diagnosis
Stakeholder interviews · buyer research · competitive audit · on-site visit
Positioning & Messaging Architecture
ICP definition · positioning statement · messaging by segment
GTM Playbook & Handoff
Channels · sequence · sales enablement · live readout
Built for companies ready to grow with intention.
If your organization is launching a new product, entering a new segment, or repositioning for a market that has shifted — and you need a GTM foundation built on real buyer evidence, not internal assumptions — this engagement was designed for you.
Sales motion is inconsistent — different reps pitch the product differently and win rates vary without clear explanation
A launch is coming — a new product, feature, or pricing tier is going to market in 60–90 days with no structured GTM plan behind it
Losing deals you can't explain — prospects go quiet or choose a competitor without a clear reason
New head of sales joined — they're asking for better messaging, a cleaner deck, and a sharper ICP
Entering a new segment — existing positioning isn't landing with the new buyer type and needs to be rebuilt
One sprint. Four weeks. A GTM playbook built to convert.
Every engagement starts before the sprint begins — with a scoping session that defines exactly what we're solving and what success looks like for your organization specifically.
Getting aligned before we start
A paid scoping session that defines the engagement, deliverables, and what success means for your organization. Fee credited toward the sprint if you proceed.
Understanding how your buyers actually decide
Structured interviews, buyer research, and an on-site visit to see how the product is described and sold in practice. Findings validated at the midpoint before moving to strategy.
Building the strategic foundation your GTM runs on
Buyer evidence translated into a clear positioning statement, messaging architecture, and the narrative your team tells about why you exist and what changes for customers who choose you.
A complete playbook your team can execute immediately
Everything your team needs to go to market — channels, sequence, sales enablement, and success metrics — delivered in a live readout and packaged within 48 hours.
A complete GTM package — built on evidence, not assumptions.
Every deliverable is designed to be immediately usable by your team — not filed away after the readout.
Executive Summary
Two-page summary of findings, positioning decisions, and strategic rationale — built for leadership and board communication.
Ideal Customer Profile
Grounded in real buyer evidence — who they are, how they decide, what they care about, and what holds them back.
Positioning Statement & Competitive Map
Where you play, why you win, and how you're differentiated from the alternatives your buyers actually consider.
Full Messaging Architecture
Core value proposition, proof points by segment, objection handling framework, and the narrative your team tells.
GTM Playbook
Channels, sequence, timing, and roles — a complete motion your team can execute with or without ongoing support.
Sales Enablement Starter Kit
Updated pitch narrative, one-page positioning reference, objection handling guide, and 30/60/90-day success indicators.
Priced for your organization's size and complexity.
Fixed-fee engagement — no hourly billing, no scope creep surprises. Pricing is based on organization size and the complexity of the launch or repositioning context.
Fewer stakeholders, tighter scope — right-sized for companies at the early end of the growth stage.
Multiple stakeholders, broader competitive context, and a more complex launch or repositioning situation.
More stakeholders, board-level narrative required, and a GTM motion that spans multiple segments or geographies.
50% due at contract signing. 50% due upon delivery of final deliverables. Scoping fee credited toward the engagement if you proceed. Also available as part of The Full Foundation — an 8-week integrated engagement combining both sprints. Ask about bundled pricing.